Data-driven leaders, tune in to today’s episode! We don’t often think about creativity as being integral to the role of data analysis, but it is. Today, I talk with Alessandra Cotugno, a global brand strategist and an advocate and pioneer of humanizing data to identify behavioral change. She believes that the data speaks to us if only we ask the right questions. She also explains that to hear what … [Read more...]
Marty Neumeier: The Key to Good Marketing and Brand Design
In today’s episode, I have an amazing conversation with one of the true leading brand innovators in the industry - Marty Neumeier. Marty has worked with so many innovative companies to advance their brands and culture and written many books on the topic that I, and millions of others, have fallen in love with. With empathy being such a strong thread through everything he talks about, we discuss … [Read more...]
Dan Rowan and Jodi Donohue: How to Scale Empathy & Delight Customers
Join me for my conversation with Wedgewood Pharmacy’s Dan Rowan, Vice President of Sales and Marketing, and Jodi Donohue, Director of Marketing, to see how Wedgewood Pharmacy has proven that you can achieve high levels of empathy and meaningful customer communication no matter the size of your company. Wedgewood started as a local community pharmacy and has grown to one of the largest … [Read more...]
Kristen Elliott: Living Your Brand Values No Matter the Cost
Gear up for this sneak peek into the mind of marketing leader Kristen Elliott, VP of Marketing for Eddie Bauer and how she encourages creativity and makes tough decisions. In this episode, Maria and Kristen talk about how a global brand thrives while still maintaining its values and how to stay connected, both as employees and with their customers, even during this time of physical separation. … [Read more...]
Susan Hunt Stevens: The ROI of Psychological Safety
The ability for you to be you at work and feel like that is respected, valued, and appreciated. That is psychological safety. While not always talked about or viewed as important, psychological safety is one of the key factors in building a high-performance team and company. More importantly, it is the key to activate your employees to align and buy into your company’s purpose and mission. … [Read more...]
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