More and more, companies are learning that simply bragging about features and functions is not enough. Customers, especially those in the younger generations, want real value and a brand and story they can believe in. Today’s guest, Gina Hortatsos, is one of the modern marketing leaders that know how to make time to stay connected to the changing customer needs, even under constant pressure. In … [Read more...]

We all have a platform and we all have a story. What many of us don’t realize is the power that is in our stories and in our vulnerability. All of our stories matter and there are so many different ways in which we can tell our stories. Today, I get to have a conversation with LeRon Barton, an author, a speaker, and an essayist whose topics cover racism, mass incarceration, politics, gender, and … [Read more...]

Allyship at work is how each and every one of us, on an individual level, can support and empower underrepresented groups to ensure everyone can thrive at work - and that only leads to more goodness for the company. Today, author, speaker, and inclusive workplace expert Karen Catlin and I discuss how to be a real ally, what allyship means, and a shocking new way to look at privilege in your life. … [Read more...]

Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer’s changing needs, as well as … [Read more...]

In this world where zipcodes and timezones don’t matter for collaboration, it is more important than ever to understand the human side of being an entrepreneur. Entrepreneurs are both born and made, and they come in many different types. By understanding these different archetypes of entrepreneurship (both for yourself and for those around you), there is an advantage to be gained throughout the … [Read more...]