Nothing requires empathy more than going into a difficult conversation at work - asking for a raise, telling a coworker they are not pulling their weight, or even delivering a less-than-stellar performance evaluation to an employee. You know it’s not a conversation they want to have and you steel yourself for a fight. Today, my guest, Roberta Matuson and I talk about these exact conversations and … [Read more...]

Have you ever thought about a story as a persuasive argument or as making a case? Because that is what a good story does - it moves us to think or act in a new way. There is a structure to every good story that inspires, ignites, and moves people to action, whether that action is to make a change, donate money, or invest in your product or service. Today, I talk with my guest, Tamsen Webster about … [Read more...]

Being an effective leader requires you to be able to truly see yourself as you are - to know who you want to be, where you’re strong, and where you might fall down - and that requires hard inner work! In today’s episode, I had the great pleasure to talk to leadership, branding, and transformation expert, speaker and multiple award-winning author Minter Dial. We talk about the importance of empathy … [Read more...]

We like to tell ourselves that we make purely logical purchase decisions, but we’re human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain’s limbic system, why marketers should care about it, and how to uncover your … [Read more...]

How do we apply empathy to solve tough business challenges? Taking the time to gather empathic insights might seem like it’s slowing you down, but doing so can actually help you solve the right problems, exceed your goals, and accelerate growth. In my conversation today with Michael Ventura, you will hear fascinating stories about how he creatively gathered empathic brand insights for clients like … [Read more...]