How do we apply empathy to solve tough business challenges? Taking the time to gather empathic insights might seem like it’s slowing you down, but doing so can actually help you solve the right problems, exceed your goals, and accelerate growth. In my conversation today with Michael Ventura, you will hear fascinating stories about how he creatively gathered empathic brand insights for clients like GE and Levi’s. Michael cites actual business improvement and market share growth by encouraging his clients to think creatively and take a risk in being willing to diagnose the larger context in totally unique ways. We also touch on the 7 archetypes of empathy, and how understanding how you shift gears between them can help you connect better with customers and colleagues.
- You can’t understand what you don’t see.
- Taking an empathetic approach will help to solve business problems through creativity and compassion.
- The best brands act like magnets – they attract like minded individuals, and repel those to whom the brand doesn’t fit.
“It’s only in the application of empathy that the rubber meets the road – that we can start to build deeper relationships, and that we can start to truly see the world from different perspectives.” — Michael Ventura
About Michael Ventura:
Founder of Sub Rosa, Author of Applied Empathy
Michael Ventura is a leader, practitioner, and educator pursuing positive transformation.
Michael’s work inspires us to feel, think, and act with greater curiosity, and a willingness to deepen our understanding of the nuanced perspectives that influence our lives. His study and practice of modern leadership draws from ancient wisdom to bring about new skills and adoptable behaviors that are thoughtful, provocative, and personal.
Over the past two decades, Michael has worked closely with some of the world’s foremost leaders to incite growth and catalyze change. Concepts and tools from his first book, Applied Empathy (Simon & Schuster) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration.
A dynamic speaker and facilitator, Michael has shared his work as an advisor to a variety of public and private boards, as well as prestigious institutions such as Princeton University and the United States Military Academy at West Point. An ardent steward of self development practices, Michael is frequently engaged as an advisor to leaders seeking personal and professional growth.
Connect with Michael:
Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy
Connect with Maria:
Get the podcast and book: TheEmpathyEdge.com
Learn more about Maria’s brand strategy work and books: Red-Slice.com
Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross
LinkedIn: Maria Ross
Facebook: Red Slice