Praise for The Empathy Edge

In today’s crowded and noisy marketplace, humanity wins. Maria Ross’ compelling new book shows – through research, case studies, and practical advice – how compassion and cultivating an empathetic mindset can help leaders and brands stand out.”

— Dorie Clark, author of Stand Out and Reinventing You, and adjunct professor, Duke University Fuqua School of Business

Today, the products and services of Company A and Company B are often engineered and optimized until they are indistinguishable. But one differentiator remains: empathy. This is a wise, passionate, motivating book that’s a must-read for every manager and executive.”

— Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

Maria Ross shares hard-won lessons about the power of empathy from her experiences in the healthcare system and her years as a brand strategist to some of the top brands in the world to empower leaders and businesses of all kinds to treat their stakeholders with the compassion and care required to build customers for life. She provides practical steps for any organization to shift their cultural mindset in ways that will not only increase their productivity, retention and financial success, but also improve their personal interactions, too. This book is exactly what we need right now to ensure our world is a lot more livable for all of us.”

— Denise Brosseau, CEO, Thought Leadership Lab, and Best Selling Author of Ready to Be a Thought Leader?

In the new world where top talent seeks not just a paycheck, but purpose and fulfillment at work, Maria Ross shows us that empathy is the foundation of thriving careers and cultures. Those organizations that figure it out will be the ones that succeed in the new economy and those that don’t will be increasingly irrelevant – losing talent, productivity, and market demand. This book goes beyond theory to lay out specific actions leaders can take to build the brands and cultures of the future.”

— Aaron Hurst, co-founder and CEO, Imperative and best-selling author of The Purpose Economy

The workplace is now more diverse than ever before. Building a stronger culture starts by relating to each other, regardless of background, age or life experience. Maria Ross shows that empathy can be your super-power if you want to achieve your goals. She gives you solid tips to help you build your emotional intelligence, and harness the power of diverse perspectives if you want your organization to thrive.”

— Chip Conley, Hospitality Entrepreneur and New York Times bestselling author

Ross’s insightful book couldn’t have come at a better time. She shows why empathy is an intangible good that customers will happily pay for. The Empathy Edge is a wave worth riding.”

— Marty Neumeier, author of The Brand Gap